Dentostack continues to evolve with features designed to help dental clinics attract more patients, increase enquiries, and manage digital presence without technical effort. This update highlights three recent improvements, the intent behind each change, how they benefit clinics, and how clinics can start using them.
1. Always-Visible Call and WhatsApp Buttons
Dentostack websites now display fixed Call and WhatsApp buttons that remain visible as the visitor scrolls through the page. These buttons appear consistently on both desktop and mobile screens, ensuring that contact options are always accessible.
Intent and Rationale
Visitors often leave a website if they cannot quickly locate contact information. This is especially true for dental services, where the decision to enquire is immediate. By keeping Call and WhatsApp options constantly visible, we reduce friction and remove unnecessary navigation steps.
Benefits for Clinics
This update makes it easier for potential patients to initiate contact, which can lead to a measurable increase in enquiries and appointment requests. The feature also improves the user experience, as visitors no longer need to search for phone numbers or messaging links.
How to Use It
Clinics using Dentostack-hosted websites do not need to take any action. The feature has been automatically enabled and is already active.
2. Display Two Clinic Addresses
Some clinics operate more than one branch and prefer to show both addresses on their website for clarity. Dentostack now supports displaying two clinic addresses to help such users present accurate location information.
Intent and Rationale
Several clinics informed us that they had to choose only one branch address for their website, despite serving patients from multiple locations. This limitation led to confusion for visitors and increased the number of location-related enquiries. The new feature addresses this gap.
Benefits for Clinics
Clinics are no longer restricted to a single address display, which improves transparency and helps patients identify the nearest branch. It also highlights the growth of the clinic and gives prospective patients more confidence when choosing a dental provider.
How to Use It
To enable this feature, clinics simply need to share their second address with Dentostack customer support. The setup will be handled from the backend without requiring technical intervention from the clinic.
3. Custom Landing Pages for Google Ads
Dentostack now offers custom landing pages built specifically for performance marketing campaigns such as Google Ads. These landing pages are separate from the clinic’s main website and are designed to convert paid traffic into leads with minimal distractions. Leads generated through these pages are pushed directly into the Dentostack dashboard for tracking.
Intent and Rationale
A normal website contains broad information and multiple navigation paths. While useful for education, this structure is not optimal for paid campaigns. Landing pages are intentionally focused on a single objective — usually contacting the clinic — by offering limited navigation and message alignment with the ad theme. This leads to higher conversion rates and more efficient use of the advertising budget.
Benefits for Clinics
Clinics investing in digital advertising will see improved conversion rates, reduced cost per lead, and better overall return on marketing spend. The system also provides conversion tracking, which makes it easier to measure campaign performance and understand patient acquisition metrics in real time.
How to Use It
Clinics interested in running Google Ads or improving existing campaigns can contact customer support to request landing page setup. The Dentostack team will prepare pages based on campaign objectives and integrate lead tracking into the Dentostack dashboard.
These platform enhancements are aimed at improving patient acquisition, reducing friction for website visitors, and supporting clinics that are actively investing in digital advertising. Dentostack will continue to release improvements based on user feedback, practical challenges faced by clinics, and changing digital marketing trends in the healthcare sector.
Clinics seeking assistance or activation of any of these features can contact Dentostack customer support for guidance.